How did the rivalry between the Rolling Stones and The Beatles shape the 1960s music scene?

The 1960s were a transformative era in music history, characterized by the emergence of influential bands like The Beatles and the Rolling Stones. These two British bands dominated the charts and became symbols of the counterculture movement. Although they shared the same country of origin and genre, their musical styles and public personas diverged, leading to a perceived rivalry. While The Beatles, often seen as the archetypal pop band, experimented with diverse musical styles and pushed the boundaries of popular music, the Rolling Stones cultivated a raw, rebellious image synonymous with the burgeoning rock and roll ethos. This perceived competition not only fueled the creativity and evolution of both bands but also played a significant role in defining the sound and culture of the decade. How did this rivalry influence their music, and in what ways did it impact the broader music landscape of the 1960s?