How is the rise of digital fashion influencing the traditional fashion industry's sustainability efforts?

The emergence of digital fashion—where garments exist solely online—has introduced new dynamics to the fashion industry, particularly in terms of sustainability. By creating apparel that doesn't physically exist, digital fashion reduces the need for materials, production, and shipping, thereby lowering its environmental footprint. This raises intriguing questions about how traditional fashion houses might integrate digital elements into their lines to bolster their sustainability credentials. As the industry seeks methods to mitigate its environmental impact, could digital fashion serve as a catalyst for more sustainable practices within traditional in-person fashion avenues?